Consumer And Audience Trends To Watch Out For in 2023
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Consumer And Audience Trends To Watch Out For in 2023

Businesses that have undergone digital transformation are anticipated to contribute more than half of the global GDP by 2023. You need to make sure that you’re boosting your online presence right now if you want to be a part of that high-performing group.

In a recent Statista poll, 97% of participants indicated that the COVID-19 pandemic had accelerated their organizations’ digital transformation.

The vast majority of people who were cooped up inside spent a lot more time online, whether for leisure, diversion, or to participate in the growing remote workforce.

This digitization has been used in a variety of contexts. Here’s how you should be digitizing your organization in 2023 and beyond, from eCommerce platforms to remote collaboration for a hybrid workforce.

Consumer And Audience Behaviour Amplified With Apps 

Finding ways to engage with your customer and audience instead of just advertising to them is one of the biggest marketing problems.

Offering an app is one of the best digital options. Business apps can be used for a variety of purposes, including appointment scheduling, sales support, monitoring rewards, and everything in between.

You may quickly gather data on your clients’ names, email addresses, and other personal identifiers when they download your app, which can help you sell to them more carefully.

Your consumer and audience may easily place orders for goods or services, interact with other users, and build your brand at the push of a button.

Decentralize Collaboration

When COVID-19 struck, remote employment in the US increased from 6% of the employed to nearly 33%.

This made it possible for corporations to attract people from all over the world, so even those contemplating a return to the workplace will need to prepare for remote collaboration.

Fortunately, the rise in hybrid offices has sparked the creation of some amazing collaborative platforms.

Since in-person brainstorming sessions had to transition to online forums, companies have placed a lot of emphasis on creative cooperation in particular.

Fortunately, communication systems like Slack, project management solutions, and a wide range of cloud-based creative tools have made distant collaboration not only feasible but also beneficial due to the way they have centralized working files and significant input.

You may continue to employ talent that best suits your company, wherever they are situated, by adopting tools that will enable your staff to collaborate from many locations.

Check Out Ecommerce

Customers shop online because it is convenient, easy to access, and gives them more options. In fact, it’s predicted that 95% of all purchases will be made online by 2040. Nevertheless, 46% of US small businesses are still without a website.

It’s time to provide your customers an online shopping option so you can reach them where they are.

Businesses wishing to develop an online presence have a wide range of possibilities. You can set up a site on your own by following a step-by-step instruction if you or a member of your staff is technically skilled.

There are platforms designed specifically for eCommerce that can help you through the procedure. Or, you may obtain white-glove support and tailored website choices by getting in touch with digital experts.

In-Feed Shopping

Shopping on Instagram aims to simplify the process for you and your customers if your company chooses to collaborate with influencers, market on social media, or use Instagram in any other way for your products.

When using in-feed buying, a consumer can be browsing their feed, spot an influencer sporting your newest accessory, and immediately click to purchase the item.

The days of including the caption “Click the link in our bio to purchase” are long gone.

Your consumer and audience may purchase each item they are interested in directly from your influencer or model rather than having to search for it later on your website.

Your company must go digital if you want to succeed in the future. You can expand your client base, engage your audience more deeply, and support your staff’ advancement and collaboration from any location by introducing upgrades like those mentioned above.

Kilowott can help you identify the right consumer and audience trends to better prepare your service offerings or solutions. Let’s talk

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Author avatar
Leon Lawrence
The writer, straddles marketing, advertising, and content, with a love for crafting brand narratives, agnostic of media or platform. With nearly a decade of experience in leading the marketing function at Seynse Tech - a Fintech startup & Synapse Communications, Leon is a seasoned marketer/tech nerd, having created communication for diverse industry verticals; from Fintech, BFSI, Tech Startups, and pretty much everything in between. When not working, he shares a glass a bourbon or two, couched on a bean bag playing FPS video games or binging on Better Call Saul with family.
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