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Leon Lawrence
Posted by Leon Lawrence
January 30, 2023

Brand Value Tracking: Can A Marketing Services Provider Help?

Brand values can be defined as the foundational beliefs that a company stands for.

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Leon Lawrence
Posted by Leon Lawrence
January 30, 2023

Digital Marketplace - Examples, Benefits, Strategies & Trends

A digital marketplace is a platform creating a venue for both buyers and sellers to transact over a product or a service.

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Leon Lawrence
Posted by Leon Lawrence
January 27, 2023

Ecommerce Testing? Whats, Whys and How To Optimize For Sales

Ecommerce testing is simply the process of testing your ecommerce website and associated web apps

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Leon Lawrence
Posted by Leon Lawrence
January 20, 2023

Customer Engagement in Ecommerce - The 3 Cs That Matter

Highly engaged customers buy, promote, and show more loyalty. Providing outstanding experience is an important component of your ecommerce strategy.

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Leon Lawrence
Posted by Leon Lawrence
January 16, 2023

B2B Digital Advertising - How To Strategize For Enhanced Growth?

B2B digital advertising refers to any online marketing strategy or tactic intended to promote your business to another organization.

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Leon Lawrence
Posted by Leon Lawrence
January 11, 2023

Product-led Growth - Turning Traffic Into Brand Advocates

Product-led growth describes a business strategy that places a company's software at the center of the buying journey.

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Leon Lawrence
Posted by Leon Lawrence
January 6, 2023

Privacy-First Marketing For The Customer-Centric World

A privacy-first approach allows marketers to access the data they need to make insightful decisions but bakes in data privacy principles throughout the marketing process.

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Leon Lawrence
Posted by Leon Lawrence
January 2, 2023

Consumer And Audience Trends To Watch Out For in 2023

Keep up with today's consumer trends by exploring data and insights that show what audiences are engaging with and searching for

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Leon Lawrence
Posted by Leon Lawrence
January 2, 2023

Which are the top performance marketing companies? Updated

Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met.

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Leon Lawrence
Posted by Leon Lawrence
December 29, 2022

Performance Marketing Steps To Successfully Rebrand in 2023

Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design, with the intention of developing a new identity.

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Leon Lawrence
Posted by Leon Lawrence
December 20, 2022

Digital Touchpoints Into Your Conversion Process: How We Do It

Customer digital touchpoints cover all interactions between your customers and your brand in digital media.

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Leon Lawrence
Posted by Leon Lawrence
December 15, 2022

6 Ways AI Is Transforming Marketing And Customer Experience

Artificial Intelligence, with its power to gather and analyze customer data in real-time, is helping in getting a better understanding of customer behavior and needs.

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Leon Lawrence
Posted by Leon Lawrence
December 15, 2022

Omnichannel Retail: Meaning, Basics, Benefits, Strategies Updated

Omnichannel retailing refers to transacting across multiple channels, which may include marketplaces, social channels, in brick-and-mortars and more

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Leon Lawrence
Posted by Leon Lawrence
December 5, 2022

B2B Ecommerce - Meaning, Trends, Types, Marketplaces Updated

The COVID-19 outbreak uncovered a number of supply chain issues as well...

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Leon Lawrence
Posted by Leon Lawrence
November 28, 2022

Global Commerce - How to Strategize For International Ecommerce

International ecommerce is the business of selling of a product through an e-commerce website to buyers in foreign countries.

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Leon Lawrence
Posted by Leon Lawrence
November 26, 2022

Which are the top seo companies? Updated 2023 with tips & tools

In simple terms, SEO is the process of improving your site to increase its visibility when people search for something.

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